Retailer David Jones has launched a new quarterly magazine that has a print run of 250,000 copies produced by IPMG's Hannanprint.
The magazine titled Jones is supported with the Jones app, which is free to download from the App Store and Google Play.
The quarterly, with a recommended retail price of $9.95, is available for sale at all David Jones stores and selected newsagents. Jones has a guaranteed circulation of 250,000 which includes 120,000 copies mailed to David Jones’ highest-spending customers. The first 180-page issue, featuring Australian actress Elizabeth Debicki on the cover, has 71 pages of advertising.
“Launching Jones magazine and app allows us to connect with new and existing customers in a way that speaks to their needs,” says John Dixon, CEO of David Jones. “It delivers a curated edit with an independent voice which – by seamlessly integrating into our digital, social and in-store platforms – enables an efficient content strategy to inform and inspire our customers anywhere, anytime. This gives us a unique opportunity to develop, tailor and evolve content, based not only on our shoppers’ needs, but also on their actions."
The magazine is edited by Deborah Bibby of the Medium Rare Content agency. Her team includes fashion director Thelma McQuillan, writers Mark Mordue, Noelle Faulkner and Dr Libby Weave, and photographers Simon Lekias, Jez Smith and Georges Antoni.