Digital delivers growth for QMS

Outdoor media company QMS Media achieved strong growth figures across the board for its first half year, with net profit after tax up by 65 per cent on revenue up 23 per cent.

Sales at QMS in the first half were up to $128.9m, while net profit after tax reached $16.5m. QMS Australia achieved strong group revenue and earnings in a competitive marketplace; revenue was up 8 per cent to $64.4m, and underlying EBITDA up 16 per cent to $21.6m.

Some 81 per cent of its Australian media revenue was from digital signage, and the company says its singular focus on quality digital assets continues to outperform the market.

QMS Group Chief Executive Officer, Barclay Nettlefold, said, “Our operational and financial results for the first half of 2019 are extremely pleasing, in a challenging media landscape. Our diversification strategy, by both category and geography, provides us with a clear point of differentiation from our competitors.

“Our singular focus on quality digital assets and a market first approach to audience data and insights, delivers value for advertisers and this is reflected in our Australian and New Zealand results. QMS Australia continues to grow media revenue ahead of the market and we have positive momentum heading into the second half of the year, with Q3 CY19 media revenue for QMS Australia expected to be 15-20 per cent up on the same time last year.”

Underlying EBITDA grew 47 per cent, with each business segment contributing double-digit growth. EBITDA margins were up 4 per cent. The Board reaffirms CY19 EBITDA guidance of $60-$62m.