Direct Paper, one of Australia's largest paper suppliers, has launched its 'The Complete Packaging Solution' a swatch kit with more than 50 paperboard samples to showcase its range of packaging grades.
According to Dale O'Neill, managing director, (right) the independent, family-owned company's focus on packaging is an increasingly important part of its strategy. It's a solid growth area for Direct Paper, a sector the company prides itself on both for its product knowledge and range of paperboard.
"We put 'The Complete Packaging Solution' together in order to show customers our full range in an easy and convenient way. I believe it's the most comprehensive display of packaging papers in the industry. It took a lot of work in terms of time and effort – the printing and hand work – but the end result is very satisfactory. I'm very pleased with it and I reckon the industry will be too. We printed over 1500 copies and there are thirteen different types of products in there for packaging. It's a great piece to show customers," he said. The kit features 56 grades of board sourced from mills all over the world, which Direct Paper bills as the largest and most comprehensive range of paperboard packaging in Australia. It ranges from Proxima hb smooth white bleach boards through natural kraft CustomKote paperboard white to the amazing looking Burano Black ideal for luxury packaging. And many more. "The kit is one easy solution for all your packaging requirements," said Jessica Propsting, business development executive at Direct Paper. "We have everything from Natural Kraft paperboard to ovenable, fridge and freezer grades, recycled, wet-strength boards, grease resistant, specialty packaging, coated, laminated boards, and more. "It really is 'The Complete Packaging Solution'," she said. According to Propsting, plenty of effort went into the production of the kit to make it as useful and attractive to customers as possible. "It was quite a process to get it all done. Because the different packaging grades have different thicknesses, there were different printing methods used," she said. "The custom outer cover was offset printed on CustomKote 711mic/520gsm. We chose this product as it is well known as the strongest board available in the marketplace, and with all those heavy packaging samples inside we thought it the perfect opportunity to show off the board's durability." Copies of Direct Paper's 'The Complete Packaging Solution' are available for qualified industry professionals. Contact Jessica Propsting.