EFI is hosting a webinar tomorrow (Thursday) with Ganesh Kandan, e-Business Development Manager of Waratah Group, to discuss how the company is using EFI’s MarketDirect in its business.
MarketDirect is a solution offering combined cross-media marketing campaigns using print, email, online, digital and SMS. Aaron Tavakoli from EFI, who will lead the webinar, says MarketDirect has been produced by printers for printers. He said, “MarketDirect is different to anything else on the market. It offers printers the opportunity to provide cross media solutions to their clients. It gives them an opportunity to broaden their business. It requires no specialist skills to operate.
“The webinar tomorrow will provide great insight into how one progressive Australian business is implementing MarketDirect and winning new business with it.”
Kandan said, "MarketDirect is an asset to Waratah. We are operating as a marketing services provider rather than a printer."
The webinar will be held tomorrow 6 June from 10am to 10.50am. Click here to register.
Print21 editor Wayne Robinson will be taking part, asking Ganesh and Aaron about their experiences with MarketDirect.