Five days to LIVE packaging opportunities forum

The Print21 and PKN LIVE New Frontiers in Packaging Print national forum takes place on Monday, with tickets still available to printers seeking to gain insight into emerging opportunities in packaging print.

Printers at the event will hear from a range of brand owners, designers, technology developers and printers switching into packaging, presenting on all that is new in the rapidly developing world of printed packaging. The day will look at mega-trends influencing packaging and design; sustainability opportunities; technology enabling brand protection and data collection, and the experiences of printers who have moved into packaging.

There will be an on-the-day augmented reality demonstration with a major Campbell Arnott's snack brand, showing how straightforward it is to implement an AR onto a printed pack.

Click here for a full programme schedule and click here for tickets. The event takes place all day Monday 12 August at the Monkey Baa in Darling Harbour, Sydney, and is the only forum for printers looking to move into packaging.

Event curator and publisher of Print21 and PKN Lindy Hughson said, “LIVE is going to be a value-packed day for print business owners and managers. It presents them with the opportunity to hear from the people who are buying and driving packaging print, and to engage directly with them.”

The audience of delegates already registered comprises a mix of brand and pack designers, brand owners, FMCG retailers, various types of packaging printers, label printers and commercial printers looking at packaging.

Among the presenters award winning designer Annette Harcus will explore printed packaging as a multi-sensory experience that tells the brand story and delivers on consumer expectations.

Printer Fred Soar will join a panel to discuss sustainability challenges faced and solutions developed by the packaging and printing industry.

Paul Haggett from Kodak will cover brand ownership and awareness, next-gen loyalty solutions, variable data print, and how digital print can optimise the connection between brands and consumer in an evolving retail landscape. He said, "The packaging market demands innovative, sustainable productive solutions. Brands and creative agencies are now able to make printed packaging a physical touchpoint to digitally connect with consumers, unleashing creative flexibility with colour palettes and substrates."

Click here for a full programme schedule and click here for tickets.