Ricoh Australia is offering free training for customers taking on its EFI PrintSmith print MIS software and its web-to-print solution, Digital StoreFront, until the end of September.
The company says that the free training equates to a saving of up to $4,000 for customers buying either of the software suites, which are designed to help print businesses accurately track productivity, costs and profits, and to easily sell products over the internet to customers.
According to Kathy Wilson (pictured), Ricoh Australia’s general manager for business solutions and production, the two service platforms provide a powerful combination for businesses looking to maximise their profits and customer-base. She says that making the training readily available and free for customers would help them quickly acquire a depth of understanding of, and benefit from, the products that might otherwise take longer to establish and blossom.
“The reason why we looked at training as a value-based offer is that, while there are many solutions out there, training is usually webinar-based. We offer onsite face-to-face training,” she says. “This type of training allows for a customised, hands-on experience where customers can go at their own pace. We’ve always put an emphasis on the importance of training. The return you get to that time and investment in technology is enormous.”
EFI PrintSmith is a complete print shop management system that offers users powerful estimating, point-of-sale, account management, production management, receivables and sales analysis tools. Wilson says it is a crucial tool for printers to develop a more profitable workflow and business.
“PrintSmith helps them get a handle on which jobs and which customers are profitable,” she says. “We think they’re particularly relevant when people are tyring to get a good handle on where their costs are, and how to make their businesses profitable, and PrintSmith lets their businesses to that.”
Digital StoreFront is another essential tool in today’s market, allowing print businesses to set up a web-to-print platform that allows users to create a unique online customer shopping experience in which they can preview, approve and order everything online – a plus for customer development, according to Wilson.
“Digital StoreFront is an option to make it easy for people to do business with their customers,” she says. “And help them form tighter relationships with them, which makes it more difficult for customers to just switch off. It allows jobs and services to be held in a catalogue form.”
Offer ends 30 September. Click here to find out more.