Pantone has been guiding designers, creators and manufacturers with its universal colour language for more than fifty years. From apparel and home, to packaging and printing, achieving the desired colour is an accurate experience brand owners and designers can trust with their Pantone guides. But with almost 5,000 Pantone Colours on offer, how do these guides help when creating for print?
The two systems
Pantone understands designers cover a gamut of industries and have organised their colours across two systems – one for fashion and product design and the other for print and packaging. How colour appears changes across different materials and textures, so Pantone has created their print and packaging graphics system to suit paper, plastic and digital, to ensure the imagined colour can be reproduced on the materials used.
Print colour standards
The relationship between printers and brands is based on an ongoing trust and confidence to achieve the right colour they have imagined. It can increase brand identity and awareness by 87%, and as a result, this colour becomes associated with expectations, images and memories for the brand’s customers.
Using Pantone becomes an important skill not only for printers, but also designers and brands, to make sure colour interpretation is communicated accurately with the precise requirements from the Pantone guide used. Maintaining this brand identity across multiple materials, as well as with multiple suppliers, allows this universal colour language to work across a variety of processes and equipment without any misinterpretations.
There’s also the ability to match your physical guide with Pantone’s digital tools in order to preview and adjust results before final production, saving time and money for both the printer and the client. Having a colour standard has the power to sell products and ideas more effectively by 50-85% and by using Pantone, you’ll be able to achieve the perfect colour for any occasion, every time.
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