Melbourne real estate printer Newlitho has rebranded as Neo and unveiled a new logo in preparation for 'the next chapter' in its 78-year-old history.
The company, based at Mulgrave in Melbourne's south-east, is a third-generation family business that specialises in printing and marketing for the real estate industry.
CEO Seth Watts says the company has been through several rebrands since being established in 1938* but the latest change is the most significant yet.
“We’ve come a long way and our name hasn’t survived the journey," says Watts. "‘Newlitho’ is a throwback to the era of lithographic printing and just isn’t relevant to how we operate in 2016. Neo comes from the Greek word for ‘new’ and shares the beginning and the end of the company’s new name. “The symmetry was too good to ignore,” he says.
The overhaul, which includes a new branding and an updated website has been months in the making.
Neo - publisher of the Real Estate Weekly Peninsula and Real Estate Weekly Ranges - recently completed the biggest capital investment in its history. Around 80 staff operate out of the Mulgrave headquarters. A second plant opened in Sydney in 2015.
“We couldn’t be happier with the name and the new branding,” says chairman Paul Daley. “Saying goodbye to Newlitho is bittersweet, but I think I speak on behalf of the team when I say that we are all incredibly excited for the next chapter.”
*Neo was founded as religious publisher New Life Publications in 1938.