Konica Minolta to sell EFI MarketDirect in Australia

Konica Minolta will bring the EFI MarketDirect cloud based multi-channel campaign management, web-to-print and online job procurement software to Australia.

According to EFI the platform’s two advanced, cloud-based components, EFI MarketDirect Cross Media and MarketDirect StoreFront, give print and marketing service providers tools to ensure optimum productivity. The products also simplify the online interaction process between users and the print and marketing campaign clients they serve.

The company says that "MarketDirect Cross Media’s robust customer engagement platform gives users the ability to develop, distribute and track customer communications for loyalty programmes, offers, newsletters, surveys and communications rapidly and with ease. The software includes next-generation technologies to deliver comprehensive cross-media marketing applications for lead generation, new customer acquisition, and prospecting."

The software is available as a standalone application or alongside EFI MarketDirect StoreFront – an award-winning web-to-print solution that gives users the ability to plan, manage and execute complex print and cross-media marketing programmes.

“We are pleased with our decision to add EFI’s MarketDirect solutions to our portfolio,” said Grant Thomas, product marketing manager, Konica Minolta Australia. “We are looking forward to demonstrating with our customers how they can build campaigns quickly and efficiently to drive more revenue, as well as compete with larger organisations who rely on more-complex solutions.”

“This next-generation customer engagement platform in MarketDirect significantly expands what our customers can provide in marketing and communication services,” said EFI regional vice president of Sales Rodd Harrison. “From storyboarding and campaign design to visual automation, this is an elegantly simple tool for businesses looking to drive greater customer loyalty and deliver higher-value services to their client base.”