Kornit Asia Pacific vice president Andy Yarrow is in the country this week, as he looks to promote the company's digital textile printing systems.
Speaking to Print21 Yarrow said, “Digital textile printing is set to boom. I'm really excited for Australia with the launch of the Kornit PolyPro, the world's first digital system for printing onto polyester. This is going to open up the sports and leisure wear market.
“Australia's affinity with sports is legendary, but until now sports clubs have to send their jobs overseas, with a long turnaround time and questionable quality. The Kornit PolyPro addresses both these issues, with high-quality on-demand printing.”
The PolyPro has just been launched by the innovative company, which says it is the world leader in digital direct to garmet printing. Just 15 years old, the Israeli based business is aiming for a $500m revenue by 2024, with $100m due to come from Yarrow's patch. He said, “I'm in Aus for the week visiting customers on the back of a successful open house in Hong Kong last month which saw several Australian printers join the event.”
Yarrow says Kornit technology will also enable printers to exploit the growing fast fashion market, which sees fashion retailers moving away from the four seasons a year cycle into much shorter cycles, where long offshore production times are rendered ineffective.
Yarrow is being shown around by Kornit ANZ country manager Jamie Weller. Kornit printers are sold and supported through Kissel + Wolf.