Labelexpo Day 3: Avery Dennison gets strong with rough surfaces

Avery Dennison used Labelexpo to launch 12 new innovations, including what it says is a breakthrough adhesive for rough surfaces like cardboard boxes.

The company says it is focusing on four strategic areas: imagination, sustainability, connectivity, and materials science.

It showed off its “store of the future”, saying collaboration is key to its product development. One innovation on display, the new Surfas adhesive, is designed to give better adhesion for labels to cartonboard and other rough surfaces, in the era of internet shopping.

Eric Bartholomew, Global R&D director, said that Avery Dennison has cracked the code for labelling irregular surfaces.

“The technology’s stronger initial tack and higher adhesion make it a solution you can count on across the life of the label,” he said.

Avery Dennison also celebrated being awarded the Environment and Sustainability award at the Label Industry Awards for its recycled PET liner, which uses 30 per cent PET post-consumer waste.

The company aims to reduce waste across the entire packaging and label value chain, according to Jeroen Diderich, vice president and general manager for Label and Graphic Materials EMEA at Avery Dennison.

“We designed the rPET portfolio to help converters and brands meeting the increasing demand for sustainable solutions that incorporate recycled content and promote recycling.

“We’re pleased to see this award as proof that Avery Dennison is creating materials designed to solve the sustainability challenges that matter most to the label industry,” he said.