If it’s true that everyone in business is – to some extent – engaged in marketing and sales, then attendance at the Masters of Marketing seminar series in October should be compulsory. At a time when technology is in danger of overwhelming and stifling significant communication, the irreverent wisdom of three amigos of marketing is like a breath of fresh air.
Direct marketing guru and Australia's leading marketing educator, Malcolm Auld is teaming up with two buddies, the legendary marketer Drayton Bird from the UK (pictured below) and veteran copywriter John Hancock, to deliver a sanity-filled seminar on what matters in marketing – people and content. Putting together better marketing messages, writing better copy and never losing sight of the individual you are trying to impress and inform is a skill that all businesses need. Honing your content will help develop your brand.
Malcolm Auld has spent a career defining and defending good direct marketing practices in Australia and New Zealand. He defies the current fashion of marketers relying on technology to swamp the market with meaningless messages. A strong defender of the benefits of direct mail as an integral part of any meaningful multi-channel communication, he took the keynote role at the GASAA National Conference 2012 at Darling Harbour.
In inimitable fashion he debunked numerous digital myths, and showed why businesses who only work in online channels are missing enormous profit opportunities. The Masters of Marketing are in Sydney – 25th October, Four Seasons Hotel and Melbourne – 26th October, Park Hyatt Hotel
And catch Malcolm Auld is full flight here.