German manufacturer BST eltromat International has strengthened its market position in Australia and New Zealand with a new sales and service partnership with Maxteq.
Melbourne-based Maxteq began working for BST eltromat in January 2018 and now represents BST eltromat’s complete product portfolio for the printing and packaging industries – including solutions for web guiding and register control, web monitoring systems, 100% inspection, color measurement and color management, and automation solutions.
“Maxteq is known and respected in Australia and New Zealand as an expert contact in the printing industry,” says Sajid Malik, Vice President Sales Asia Pacific at BST eltromat. “We are delighted to have the support of the Maxteq team, with their extensive practical experience in this important region. Through this collaboration, we’re now a big step closer to our customers Down Under and we can meet their high-quality requirements better than ever.”
Maxteq was founded in 2013 by Andrew and Olga Maxwell and currently employs eight staff members. Andrew Maxwell has more than 30 years of experience in the packaging industry and has worked for a number of leading manufacturers in that time. Maxteq is already a sales partner in Australia and New Zealand for a number of leading manufacturers of equipment for the printing, flexible packaging and label industries.
“BST eltromat has a reputation here as a strong brand in the packaging and label market and the company’s high-quality solutions complete our product portfolio perfectly,” says Maxwell. “This means we can offer our customers solutions from a single source and tap into new market segments, including the fields of digital printing and non-woven. With BST eltromat’s expertise, solutions and service, we’re assuming a market-leading position in terms of quality assurance in web-oriented production processes.”
BST eltromat International employs a staff of over 360 people at its main plants in Germany (Bielefeld and Leopoldshöhe) and has 600 employees worldwide. In addition to its ten subsidiaries and five production locations, BST eltromat also has more than 50 representatives around the world.