Melbourne LIVE event offers plenty of value to printers

The annual Food & Drink Business + PKN Packaging News LIVE breakfast forum on 11 October in Melbourne provides opportunity for printers to get up close and personal to brand owners.

KIm Berry, editor of Food and Drink Business said, "It is a great opportunity for those in the printing industry to hear insights and revelations on brand experiences straight from the source. The forum is a chance to see what brands are trying to achieve for the products and reputation in a fast moving, competitive sector."

With experts from the food, beverage and packaging industries taking the stage, Berry says attendees can expect frank and thoughtful insights and revelations. Early bird tickets are available now.

Berry said, "We will explore emerging opportunities that enable brands to connect more deeply with their tribe in both the digital and real world realms. We have also planned a surprise and delight reveal for the day.

Speakers, panellists and delegates will include Teresa Cutter (The Healthy Chef); Natalie Moubarak (+Hemp), Nicole Ohm (Brownes Dairy); Michael McNulty, country manager Australia/New Zealand for Blue Diamond Growers, owner of Almond Breeze; and Cameron Prowse (Alternative Meat Co).

Keynote speaker is Nikki Moeschinger, managing director of Brand Opus. Her presentation will provide a framework to create brands capable of affecting consumer behaviour, as well as explore how the pressure to deliver short-term results is leading to damaging, unsustainable, price-driven promotional activity that is eroding the only defence  against the rise of private label in the Australian retail landscape.

Also speaking on the day is Matthew Hurle, co-founder of brand activation start-up Brandcrush. Hurle will give insight into what’s driving the brand activation phenomenon and demonstrate how Brandcrush works with brands and activation partners/hosts to facilitate product sampling and experiential marketing with a difference.

Attendees will also hear from Chris Gray, managing director of The Daylight Agency, who will reveal the key factors that make a brand brave in the eyes of consumers while shining a spotlight on specific brands that have done just this.

The event, which includes a full sit-down breakfast, will take place at the Arts Centre, Melbourne CBD. Early bird tickets are available now.