Miss Universe gets her picture printed

At last month’s Miss Universe competition in Panama City, the organisers printed a wide variety of promotional pieces on HP digital publishing solutions. This is the first year that the organization took advantage of high level HP digital printing technology to create full colour on-demand material in short runs using variable data.

The annual televised competition was preceded by over two weeks of intensive activities and charitable events in Panama. The applications printed on HP digital publishing solutions in support of these events and the live telecast included:

• On-demand Souvenir Books and press material in English and Spanish, including photography of the newly crowned winner, distributed immediately following the pageant – printed on the HP Indigo Press 3000
• Floor to ceiling banners showing the newly crowned winner, displayed immediately following the pageant – printed on the HP Designjet 5500
• Press releases including color photos of the newly crowned Miss Universe 2003 – printed on the HP Indigo Press 3000
• Miss Universe Lenticular Photo – a lenticular motion cover showing Miss Universe 2002 - printed on the HP Indigo Press s2000 using HumanEyes® Technologies Ltd. Impactio™ 3D software.
• Delegate Cards – trading cards with a photo and information on each delegate – printed using variable data on the HP Indigo Press 3000
• Delegate Profile Books – printed on the HP Indigo Press 1000

“We wanted to add a new dimension to the Competition this year,” said Theresa Beyer, vice president, Miss Universe Organization. “We found that HP’s digital printing technology would enable us for the first time to print brochures, banners, press kits and photography showing the new Miss Universe immediately after she is crowned.”


According to Eric Bredin, European Marketing Manager, HP Indigo, the Miss Universe Competition was an excellent venue to demonstrate the power of HP’s digital publishing solutions. “What’s important to us about the Miss Universe event is that it gave us the opportunity to show what our Digital Publishing solutions can do on a global stage in a high pressure environment. The MUO needed the highest quality, highest speed digital printing in relatively short runs using variable data. We provide the only digital publishing products that can meet these criteria.”