Océ rebrands as Canon Production Printing
Océ is to be Canon Production Printing from the start of the new year, realigning its brand with the parent company, whose revenues last year were $36bn.
Here the company will be known as Canon Production Printing Australia and over the Tasman as Canon Production Printing New Zealand. The change will come two years after Océ Oceania was established as a separate brand. This followed the acquisition of Océ by Canon a decade ago for €730m (A$1.15bn), at which time Océ originally took on Canon branding. All Océ branded companies around the world will now be Canon Production Printing.
Current Océ Oceania managing director Craig Nethercott will run the newly branded business, with Dave Yoshida continuing as managing director of Canon Oceania.
From next year Océ will also integrate its products under the Canon brand name. The company says for both organisations, the change creates brand unity across all areas of its printing business. Océ is a major player in wide format print systems with its top-selling Arizona, Colorado, ColorWave and ProCut brands, and in high speed webfed inkjet printing with its ImageStream, ProStream, ColorStream, and just released LabelStream solutions. In addition, it manufactures the VarioPrint i300 sheetfed inkjet print system and the VarioPrint monochrome cutsheet printers.
Nethercott said, “Océ Oceania has always been a proud part of the Canon family, so it is great to see that the Océ brand has been brought in line with the global Canon Group. This is testament to our demonstrated success in the production printing space in a dynamic environment.”
Nethercott acknowledges that the change may surprise some here in Australia, as it comes after a 22-month period of strong focus and the creation of a market approach under the Océ Oceania brand.
The company says that over this time Océ “has established a strong consultative relationship with its customers across Australia and New Zealand, based around accessibility, understanding and meeting each business’ requirements with effective technologies”.
In light of this, Nethercott emphasises that the change is in name only. He said, “Apart from the name change, it is really business as usual. We have built a solid workforce, culture and operations, so none of this changes.
“The continuing development of the innovative technologies Océ is renowned for, coupled with the strength and market leadership of the Canon brand, puts us in an even stronger position to deliver some of the best customer solutions on the market.”
Commenting on the collaboration with Océ, Dave Yoshida shares: “This advancement signals a strong message globally about Canon’s long-term commitment to the production printing market. Our customers have always been at the heart of everything we do, so we welcome the opportunity to work closely with Craig and his teams to deliver impactful solutions that accelerate the growth of our customers and Canon in the region.”
The company says that “By combining Océ’s legacy of excellence in printing technologies for 140 years with the power of the innovative Canon brand, it establishes a clear end-to-end, go-to-market approach.
“Océ and Canon will continue servicing their respective ends of the printing market, and the transition ensures a congruous, end-to-end capability across the companies’ entire print portfolio. This enables both brands to continue servicing a broad range of clients’ evolving needs, with industry-leading printing hardware and software that is customised for a range of industries.”
Océ continues to grow in this part of the world, it opened its new Customer Experience Centre in Melbourne earlier this year. Its Arizona is the world's top selling wide format platform, with more than 6000 now installed.
