Outdoor print falls by 8 per cent

Growth slowed in the out of home industry last year, with 2019 showing a total increase of 1.5 per cent on net media revenue last year – but spend on print fell by eight per cent, according to the figures from the Outdoor Media Association.

Net media revenue for 2019 came to $935m, up from $926m the previous year, but the amount spent on print decreased to $413.3m from $448.8m.

The report said digital out of home revenue accounts for 55.8 per cent of the total net media revenue for the year. This, the report said, is an increase over the 52 per cent for the same period last year, which was the first year digital overtook print, or classic, or static as it is otherwise known.

Revenue for roadside billboards (over and under 25 square metres) decreased 2 per cent in 2019 to $369.4m from $376.6m in 2018.

Other roadside media – including street furniture, bus and tram externals, and small format – increased 4 per cent to $266.5m last year, and transport (including airports) increased 6 per cent to $169.4m.

Retail showed ssurprising resliience, nudging upwards by 1 per cent to $130.2m.