Pantone is delivering its latest colours to one of the world's largest consumer brand companies via the cloud, with multinational manufacturer, Procter & Gamble - the company behind Gillette and Pampers - implementing PantoneLIVE, a cloud-based colour service, to improve operational efficiency in its packaging execution.
PantoneLIVE is a cloud-based solution that enables the universal PANTONE Colour language to be accurately communicated across the entire packaging workflow – from design concept to retail store shelves, and extends the PANTONE PLUS SERIES Colour Library, mapping critical color information to packaging-specific substrates.
“PantoneLIVE is an efficient, effective and seamless technology that saves time and money, and helps ensure design intent makes it to shelf, whether we are creating a new Charmin package design, proofing an Olay label, mixing ink for Tide packaging or assessing the quality of Gillette packaging on press,” said Phil Duncan, global design officer at Procter & Gamble (P&G). “PantoneLIVE is an excellent solution for simplifying how we access digital colour palettes for design, proofing and print. When fully implemented, the productivity benefits will be significant – both internally for P&G and for our suppliers.”
To facilitate colour standardisation across all materials in the production process, P&G now has the ability to upload proprietary colour palettes onto PantoneLIVE’s secure, cloud-based portal, which suppliers can instantly access from around the world. According to pantone, this centralized color communication process helps minimize color revisions and reduce approval times, creating go-to-market efficiencies and, ultimately, lower development costs.
“With supply chains located around the world, it is extremely difficult for large corporations to maintain universal colour consistency,” explained Dr. Sonia Megert, vice president of the Pantone Digital Business unit at X-Rite/Pantone. “The PantoneLIVE system is ideal for an innovative, global corporation like P&G because it provides a centralised online repository for managing, controlling and accessing official brand color criteria.”
According to Pantone, its PantoneLIVE instills best practices and protocols to ensure the correct colors are maintained to shelf. Throughout the process, measurement and verification is based on scientific, spectral data, rather than relying on subjective, visual evaluations and costly adjustments on press.
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