PrintEx News: HP teams up with Peacock Bros for packaging display

HP Indigo user Peacock Bros has collaborated with the manufacturer to showcase a variety of packaging applications on the HP stand at PrintEx.

Visitors to HP stand C25 can see products on display including not just labels but stand-up pouches, shrink sleeves, and flow wraps, all printed on the HP Indigo WS6800 and HP Indigo 8000 Digital Presses at Peacock Bros. For a demo or in-depth discussion, they can then cross the aisle onto Currie Group’s stand E28 to see the HP Indigo Digital Presses in action.

According to Michelle Lees, marketing manager for HP Indigo and PageWide Industrial, the products were designed to highlight the “World of Growth” theme in a range of real-world applications designed to fit within the sportswear retail space on the stand.

“Around the world, our customers are growing very nicely with the HP Indigo Digital Press portfolio, and in February this year HP Inc. announced it had reached a milestone one thousand HP Indigo Series Four presses sold.

“The World of Growth theme was developed to celebrate our customers’ successes, and we worked with Peacock Bros to bring that theme to life and in the process showcase a broad range of applications,” she said.

Andrew Crump, operations director at Peacock Bros, said many of the applications on stand aren’t typically featured in a narrow-web label environment.

“These are new industries that the HP Indigo Digital Presses have allowed us to enter. We thought it was a good idea to include these types of products and to showcase not only the cool stuff you can do with the technology, but the broad variety of products you can produce,” he said.

Some features of the products displayed include HP Mosaic technology on labels with metallic substrates; digital versioning as well as silver and invisible yellow ink on flexible pouches; and HP Collage on flow-wrapped cookies. According to Lees, the stand shows guests a range of potential applications for HP Indigo technology.

“We’re trying to give people a chance to understand technically what’s possible, but also how they would use these applications in real life,” she said.

Mark Daws, director of labels and packaging at HP Indigo distributor Currie Group, hailed the success of the Peacock Bros collaboration as a tribute to the converter’s imaginative spirit.

“It’s really great to work with innovative customers like Peacock Bros. They worked with us to test and trial the applications, try out the new inks and software, and suggest how we could get the most out of the design elements.

“Their appetite for bringing new and unique applications to market is a testament to their success,” he said.