PrintEx News: Kornit Avalanche slides into PrintEx

Textile print giant Kornit Digital has brought a new direct to garment solution for industrial polyester print to its sales and service partner Kissel + Wolf’s stand.

The new Kornit Avalanche Poly Pro is a star attraction on the stand and a Print21 Hot Pick. According to Andy Yarrow, VP of Kornit Asia-Pacific, it represents a new offering to the industry. “It’s focused on the sportswear and athleisure markets, and will bring work back to Australia thanks to it turnaround times and cost efficiency for any run length."

Using a new process and inkset, the single-step system “reinvents” polyester printing, says Yarrow, and will enable direct printing onto black and dark garments with the target market those who are serving the sports clubs, schools and athwear markets.

“We continually work to break technology boundaries, so that our customers can innovate and open new markets and new business opportunities, while being more operationally efficient,” says Yarrow. “The new NeoPoly Technology is further proof of this innovation and reinvention mission.”

The Avalanche Poly Pro has already been embraced by early adopters including DTG2Go, a subsidiary of US-based Delta Apparel, Inc. According to Deborah H. Merrill, Delta Apparel’s CFO and president, Delta Group, the system has dramatically expanded the business.

“With our business serving the discerning activewear and performance apparel markets, we see increasing demand for personalised, decorated polyester garments.

“We are excited about the new opportunities the Avalanche Poly Pro creates for our business. Through DTG2Go, we can now deliver individualised and small-run prints on a variety of polyester fabric types at the quality levels our customers demand,” she says.