PrintEx VIDEO: Fuji Xerox wants printers to say yes

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For Fuji Xerox Australia fresh thinking and new technology, which makes it simpler to say yes to new ways of doing business and new customers, is the company’s driving theme at PrintEx.

The company has its six unit Fuji Xerox Iridesse and its Versant 180 as the centrepieces of its stand, with mailing house MMW3degrees ordering a new Iridesse, the first mailing house in Sydney to get one.

Roger Labrum, senior marketing manager, Graphic Communications Services, Fuji Xerox Australia said, “There are not many industries that haven’t identified the continued need to digitally evolve in order to survive, and print is no exception. As market leaders we are confident our customers can face tomorrow full of optimism, with innovation and automated technologies that benefit both our customer, and more importantly, focus on output to their own customers' driving business and a bright future.

“Our complete solutions on stand at PrintEx are all designed to guide our customers through the digital journey and deliver reduced costs, produce more growth opportunities, and importantly say yes to new customers, new opportunities and new ways of running their business.”

The Iridesse is the industry’s only CMYK++ digital press. Fuji Xerox says its flagship product provides printers with the opportunity to enter new markets, and increase profitability and productivity with less operator time and automation. It says luxury print is made easy and accessible to end users demanding differentiation and personalisation in print.

Fuji Xerox says the Versant 180 Press simplifies and automates to produce more, without sacrificing the quality expected of a Fuji Xerox device. New ways of pleasing customers are available with print on an extensive range of media types offered and efficiency boosting workflows that keep jobs moving with less wait time.

According to Fuji Xerox the new PrimeLink C9070/C9065 digital colour printers are flexible and scalable, able to produce small jobs through to large banner format print with extensive D6 finishing options, producing affordable and convenient end user output. It operates at speeds up to 70/65 ppm colour and 75/70 ppm black-and-white. It has a single-pass scanner capable of handling up to 270 images per minute (ipm) Printing resolution is 2400 x 2400 dpi, it uses Fuji Xerox Emulsion Aggregation (EA) Toner with ultra-low melt technology. Media weights are up to 350 gsm and up to 256 gsm for auto duplexing, in sizes up to 330 x 660 mm

Also in the stand is the Fujifilm Acuity Ultra, which can produce an extensive range of indoor and outdoor applications. A super wide machine which creates exhibition graphics, point-of-purchase displays, high-value graphic art, indoor backlit displays all free from ozone-depleting chemicals.

The company has a full range of Workflow Solutions including personalisation, 1-to-1 marketing, colour accuracy and smart multichannel marketing. This will include end-to-end workflow automation, web-to-print and cross-media marketing services, and colour management.

Fuji Xerox Australia will host a range of other activities throughout the show including an exclusive Premier Partners breakfast to discuss future print trends on the Thursday.

There will also be a session on the all new features in the XMPie platform including uStore NG Technology, the New Circle Analytics, External Touchpoints. Printers can learn the business opportunities of adding omnichannel capabilities to XMPie eCommerce store from Enda Kavanagh, sales manager - Asia Pacific/Japan, XMPie. 

Iridesse innovation: Roger Labrum (right) accepts the Hot Pick from Wayne Robinson.
Iridesse innovation: Roger Labrum (right) accepts the Hot Pick from Wayne Robinson.
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