PrintEx VIDEO: Mailing house MMW3degrees invests in Iridesse

Direct marketing communications business MMW3degrees is investing in a new Fuji Xerox Iridesse six-colour for its Lane Cove production centre, with head of operations Robert Beyer and head of sales and marketing Jessica Ransley on the Fuji Xerox stand at the show.

Beyer told Print21 that the technology within the Iridesse was a key reason for investing in the printer, with "the finishing equipment, the gold, the silver and especially the white being important to the company."

Ransley said the new Iridesse would enable the company "to get some more cut through for clients in a fully variable environment, enhance the personalisation and offer the industry something new."