PrintEx VIDEO: printIQ team simplifies campaigns

PrintEx 2019 Gold Sponsor printIQ has unveiled the newest addition to its ever-expanding suite of modules on stand A37, along with a number of new third-party integrations.

The latest version of the printlQ MWS has a raft of innovations and updated capabilities for quoting, production, planning, inventory, accounting, freight, reporting, and invoice consolidation. 

The Campaigns module, latest from the Further suite of modules, is a particular drawcard and, according to Mick Rowan, product director, a game changer.

“The whole idea behind Campaigns is that we’re trying to simplify the process of multi-delivery print jobs. It gives you the economy of single print runs but the advantage of being able to dispatch them all over the nation.

“We’ve taken all the pain points we’ve had from campaign creators, and we’ve removed the pick list problem, lost elements of a job, simplified it down to an easy process in an easy user interface,” he said.

Adrian Fleming, global sales director, adds that the process was previously a laborious one.

“Sometimes it would take multiple people days to effectively just manage data. Bringing that in, in an automated, visible, and manageable fashion, really does change the whole approach to this space,” he said. “Some of the feedback has been in excess of ninety per cent reduction in busywork, as opposed to value-add work, that goes into the campaign.”