PrintEx VIDEO: Xeikon takes Hot Pick for Transform portal

Xeikon has won a Print21 Hot Pick award at PrintEx for its Transform web platform.

Transform is a portal which allows current and potential Xeikon customers to determine the right solution for their needs by answering a few questions, said Trevor Crowley, sales general manager for Australia and New Zealand at Xeikon.

“It gives us a better understanding of their requirements, and allows us to put together an idea of what will suit their business better.

“By asking them specific questions, it makes it easier for us to deep dive into what their business looks like now and where they think it will end up,” he said.

According to Klaus Nielsen, Asia-Pacific director at Xeikon, the portal gives customers valuable insight into the Xeikon platform.

“Users have an opportunity to see what sort of machine would suit from Xeikon’s point of view, and it provides insight into how viable it is for them to transfer from traditional to digital technologies,” he said.

Crowley told Print21 that the Xeikon stand, R36, is about highlighting the versatility of the Xeikon toner-based printing platform.

“We want to bring awareness to products we’ll be showing at Labelexpo, as well as the benefits of Transform.

“The PrintEx show has been about us speaking to existing customers, but we’ve also had success in talking to customers in areas like folding carton and wall décor,” he said. “What we’ve done through this modest stand is help highlight our platform’s diversity and flexibility, which is one of the things we were hoping to achieve.”