Second time around for Mick Rowan reinforces the value of presenting printIQ production software face-to-face with serious prospects in Orlando Florida. Multiple sales proposals were generated at the show with firm expectations of good sales to follow.
Selling Australian and New Zealand developed products to the wider world of international printing is not for the faint hearted. Slogging it out at international trade shows, manning the booths while battling jet lag and late nights entertaining prospective clients can take a toll on the bravest heart.
It’s a challenge Mick Rowan relishes, as he notches up the frequent flier miles bringing printIQ to the world. The director of product development & marketing has paid his dues at trade shows and seminars, but he has a secret weapon to staying on the front foot – he runs, fast.
The energetic and determined Rowan believes that despite the hard grind, it’s essential to present printIQ’s advantages in person to printers in overseas markets. This time around he went to Dscoop Edge, the HP users group show in Orlando, Florida. He says it was very worthwhile.
“Dscoop is the best show. The people are there to do something important for their business. You can have serious conversations. These people paid to be there. They ask all the right questions about what’s possible, they get it,” he said.
This is the second Dscoop in the USA that Rowan and printIQ have attended but it won’t be the last. He’s a firm believer in the value of the show. It not only provides an opportunity to meet new and existing customers but also to connect with his American distributors.
printIQ has a growing presence in North America, with Jonathan Bowen in Canada, Linda Pollard and Matt Miloszewski in the USA. They are backed up by Adrian Fleming, sales director in Australia and Anthony Lew, founder and CEO in New Zealand who make a trans-Pacific hop when required.
“North America is a very important market for us. People are interested in printIQ’s ability to automate and integrate. I expect we’ll close a number of deals on the back of this Dscoop,” said Rowan.
While on the ground in Florida and shrugging off the effects of jet lag, Rowan, a keen runner, took the opportunity to compete in the Orlando Winter Park 10k run (right). “I did pretty good, too,” he said.