Roland DG doubles the white for Visual Impact

With only a few weeks to go before the Visual Impact Promotions and Image Expo hits the Gold Coast, Roland DG has released a new white ink configuration for its popular VersaCAMM VS series that it will showcase for the first time at the event in Queensland.

The new specialised ink configuration not only doubles the VersaCAMM VS wide-format series’ white capacity, but will also allow the company’s desktop VersaSTUDIO BN-20 printer/cutter to include white ink in addition to its CMYK configuration.

According to Roland DG Australia’s head of marketing communications, Anthony McCausland (pictured), the new white configuration will allow the VersaSTUDIO desktop unit to print white on transparencies, window films and fabric.

The extra white capacity that the VersaCAMM VS series will now have following the new configuration will mean the wide-format series will now be able to achieve higher white and colour density.

“You can achieve better density for things like packaging where people are looking for block-out,” says McCausland. “And, it also effectively doubles the speed of the unit because you’ve now got two channels.”

The new white configuration for the Versa units, which will be on display for the first time at the Visual Impact Expo on the Gold Coast in April, will now be available with all new installations, and can be retrofitted into existing installations at a price.

Along with the introduction of the new white ink configuration for the Versa units, the Visual Impact Expos in Sydney and the Gold Coast will also see Roland DG showcasing its soft signage and soft substrate solvent and UV capabilities.

‘We want to raise awareness to show people you can do soft signage with solvent and UV inks,” says McCausland. “It’s a massively growing market, and we’re trying to educate people about the substrates they can print on now. There is a wide-range of soft ad textiles that can be printed on now.”

The company has also announced it will unveil a new, as-yet-unnamed printer, at the expo. The press will be a new addition to an existing Roland DG series, and the Gold Coast event will be the first time it will be on display in Australia.

“It will be an engineering marketing sample,” says McCausland, “because it won’t be officially released until later in April.”