Spicers gets stuck into spruiking its Splendorgel range with a symphony of musical metaphors. Splendorgel must just inspire that little bit of extra marketing oomph as this striking new rock 'n' roll promotion follows up previous distinctive and successful campaigns.
Self-proclaimed paper groupies, the Spicers team has packed together a 'greatest hits' anthology to plug the latest entries to the Splendorgel back-catalogue. On vocals there's the crooner, singing the praises of the uncoated stock's smoothness, while the hard rocker throws up the horns for Splendorgel's new 470 gsm option. As well as the heavier stock, Splendorgel copy paper is also now available in A4 and A3 100 gsm. It is digitally enhanced, HP Indigo certified and dry toner compatible.
A one-man band bangs the drum for Splendorgel's versatility, ideal for stationary, catalogues, annual reports and matching envelopes. And then there's the sweet little songstress in tow to remind everyone that Splendorgel is "in tune" with nature, being FSC mix certified, pH neutral and produced with ECF pulp. The fun new campaign was conducted by Harry Pagoulatos, Spicers, marketing and business development manager.
"Splendorgel just lends itself to being represented by music. It's smooth, like a soul singer. It's bright and dynamic, like a pop singer. It's a versatile, all-purpose paper, like a one-man band. It really is the ultimate crowd-pleaser and it made sense to market it as such," said Pagoulatos.
