Wrap battle returning to Fespa Madrid in March

Fespa’s popular vehicle wrapping competition will return to this year’s global show, which is being held in Madrid at the end of March, with the winner entitled to be crowned global king of wrapping.

The competition will continue through the duration of the event, as the world’s best vehicle wrappers do what they do best, competing for the title of World Wrap Master 2020.

During the first few days of competition, 32 vehicle wrappers will be competing in World Wrap Masters Europe. On the last two days of the expo, the winner of the European competition and three runners up will battle it out against the winners from World Wrap Masters contests that took place at around the world over the last year.

Competitors will be tasked with wrapping vehicles, as well as creative items that will be announced at the event to add an element of surprise. The World Wrap Masters Series Champion will be announced at 1pm on the final day of the show, 27 March.

The final competitions will be judged by a panel of wrap industry experts including: Kiss Lajos, head judge and two-time World Wrap Masters Champion, from Fixfolia, Hungary; Rainer Lorz, from Germany and newly appointed European lead for The Wrap Institute; and local judge Carlos Ruiz from the Alta Wrapping Academy in Spain.

On the final afternoon of the event the judges will host individual wrapping demonstrations, giving attendees an opportunity to learn first-hand from some of the best in the wrap business.

Lajos said he was looking forward to being part of the event again. “Having competed in the World Wrap Masters competition myself, I know what it is like to be on the participants’ side and it is such a great opportunity for competitors to learn from each other and improve their abilities,” he said.

“To keep the competition new and fresh, we are introducing a new scoring system and exciting creative items that will push the contestants, their originality and their capabilities.”

Neil Felton CEO of Fespa said, “World Wrap Masters will be one of the most energetic and eye-catching features at Fespa Global Print Expo 2020 this year and one that visitors definitely shouldn’t miss.”

Visitors to World Wrap Masters 2020 will also be able to see live graffiti art demonstrations from Ben Allen on 24 – 26 March.