EPAC LAUNCHES PACKAGING DESIGN SERVICE
The Australian arm of ePac Flexible Packaging is launching an in-house design service, aimed at supporting brands of all sizes to optimise packaging design and branding.
A network of designers - include David Schembri Studios, Designable, Birdstone and Thick Black Frames - has joined ePac to help bring new and existing customers’ brands to life, providing packaging design support, as well as branding and content services to support their growth journey.
To celebrate the launch of the new offering, ePac is launching a design competition open to new and existing customers, as well as design and creative agencies. The competition will run from now until the end of June, with the winner of the ePac Packaging Design Awards set for $5,000 worth of flexible packaging in the form of roll stock or pouches.
Claire Summers, ePac Flexible Packaging marketing director, APAC says, “Branding and design plays a pivotal role in the battle for attention on shelves and online, and we are thrilled to be able to offer design services to our customers in addition to their digital packaging needs.
“Since launching in 2021, ePac has received a great response from the community, helping us build momentum in Australia. ePac’s design offering is a natural progression from our vision to help small businesses establish big brand presence, by supporting their packaging needs with its local, cost-effective, fast and sustainable offerings.”
The packaging designs will be judged against the following criteria:
1. Does the design evoke emotion through connectivity with the brand’s customer?
2. Does the design tailor the packaging the customers’ needs through visual elements, for instant recognition?
3. Does the design enhance brand familiarity? Is the design consistent with the brand’s image and the values it wants to portray to the marketplace?
4. Do the colours and typography boost the packaging to elevate the products’ initial standing?
Built entirely on breakthrough HP Indigo digital printing technology, ePac serves local brands of all sizes, across multiple product categories from snacks, confections health and beauty, coffee, natural and organic foods, pet food, and nutritional supplements.
The ePac model provides 10-15 business day lead time, focuses on small and medium run-length orders, and enables brands to order to demand and avoid costly inventory and obsolescence.
Backed by industry leading digital printing capabilities, ePac’s order-to-demand model equips local businesses with the confidence to take new products to market without the hassle of lost costs associated with inventory and obsolescence, through short and medium run length orders. Its Australian business opened in Melbourne 18 months ago.