INDUSTRY SIGNS UP FOR LIVE NEXT WEEK
Printers, brands, designers, agencies, supermarkets and suppliers have registered for next week’s Print21+PKN LIVE event in Melbourne, which focuses on opportunities in digitally printed packaging.
The half day Amplify & Engage is taking place on Wednesday 12 noon to 6.30pm at the State Library in Melbourne. Tickets are still available, click here to book.
The first Print21+PKN LIVE for three years has been curated to highlight how digitally printed packaging and labels can benefit brands large and small, established and new, and what print businesses of all types and sizes can offer to brands, through new technology.
Several brand owners will present their stories on how digitally printed packaging has helped drive sales. They include start-up brands such as Mingle Seasoning and Little Bang Brewing Co, and established brands such as Hungry Jack’s. Print business owners will present on what they offer to brands, and how they how built their businesses to meet the needs of differing brand owners.
The afternoon will kick off with a special session from renowned behavioural science strategist Sonia Freidrich, and will conclude with a panel discussion between digital packaging print pioneers. Click here for full details of the day. Tickets are still available, click here to book.
Lindy Hughson, publisher of Print21 and PKN Packaging News said, “We are fortunate to have been able to gather together a stellar line-up for the event. Digitally printed packaging represents a major growth opportunity. It enables brands to amplify their message and engage with target demographics, and it gives print businesses of all sizes and types a rapidly expanding new market to serve. I would encourage everyone to invest half a day of their time in their business development by coming to LIVE.”
The full programme is as follows:
12.00pm Registration and light lunch
12.50pm Welcome: Lindy Hughson, publisher & Wayne Robinson, editor
1:00pm Keynote: Digitisation, personalisation and consumer behaviour: Sonia Friedrich, behavioural science strategist.
1.40pm Hungry Jack's UNO campaign success story – smart packaging meets smart printing: Michael Dossor, GM, Result Group; Daniel Cross, Group GM Sales, DetPak; Andrew Healy, CEO, TLC, and Ben Testa, GM MCC Victoria.
2.25pm The business case for digitally printed flexible packaging for SMEs: Jason Brown, MD, ePac Australia; Brian Nasr, Founder, Healthy Food Crew
3.00-3.20pm TEA BREAK
3.20pm How variable printed packaging made a big bang for Little Bang: Ryan Davidson, Founder and Director Little Bang Brewing Co
3.50pm The packaging print opportunity – Commercial printer makes shift to digital labels: Leon Wilson, Director, Revolution Print
4.20pm Variety is the spice of print: How digitally printed packaging can boost shelf impact and market growth: Matt Ellis, Managing Director, Luminar and Jordyn Evans, Founder, Mingle Seasoning
4.50pm Panel: The road ahead – challenges & opportunities in digital packaging print: Joe Foster, CEO, Close the Loop Group; Paul Haggett, Opal Packaging; Paul Sanelli, BDM Packaging Asia Pacific, EFI, Zaidee Jackson, National BDM – Sustainable Packaging, Ball & Doggett.
5.30 – 6.30pm Networking drinks
Tickets are still available, click here to book.