JET ADDS TO MIX WITH FOOD SAFE PRINT

Jet Technologies has designed and implemented a marketing campaign for yoghurt brand Chobani, each pot featuring a unique competition code printed on the food contact side of a yoghurt tub’s inner foil seal.

New design and testing protocols had to be created, established and followed, to ensure the printed chemical was safe and compliant with food safety regulations.

“The challenge with this project was to print a unique code and competition entry information on the inside of the foil lid, as this would present the simplest method for consumers to participate in the competition,” said Daniel Malki, general manager at Jet Technologies.

“Printing on the direct food-contact side of the lid is a complex process, due to the concerns regarding ink migration, and so Chobani’s focus was to deliver the printed foils in a manner that met competition requirements, as well as the highest consumer safety standards.”

To protect and preserve the product contents, the foil lid attached to the top of the yoghurt tub was printed in three different printing technologies, including inks and lacquers that were specially selected to meet the EuPIA standards (Exclusion Policy for Printing Inks and Related Materials); and the EuPIA-guideline (Guideline on Printing Inks applied to Food Contact Materials).

These special inks and lacquers were layered to form the product’s lidding packaging, to ensure the protection of the product’s contents. Printed samples were then laboratory tested to confirm the results, ensuring the print was safe to come into contact with food.

The specialist printing technologies used to produce this lidding – the two sides of the foil lids (the inside food contact side and the outer visually appealing side) –  had to be produced across two different production sites.

To protect the food product from the inks and lacquers printed on the bottom side of the foil, different printing techniques and materials were applied. Firstly, an over lacquer, printed inks, print primer, aluminium foil layer, heat-seal lacquer, more printing inks, and finally, more heat-seal lacquer, were layered to form the product’s lidding packaging.

During the construction process, Jet Technologies printed the bottom side in a rotogravure printing press, using special inks, at 500m/min, to print a QR code, as well as the competition entry information.

The large-scale and multi-dimensional marketing project was developed in partnership with Chobani, Jet Technologies and Constantia.

“We worked with Jet Technologies to develop a best-in-class solution that did not compromise food safety,” said a Chobani spokesperson, adding “Printing the code on the underside of the foil delivered a better consumer experience, giving the consumer the opportunity to instantly claim their prize, rather than alternative burdensome processes such as submitting a purchase receipt.

“There’s not a lot of space on the foil of our yoghurt pots, so it was quite challenging to fit the relevant competition information. We partnered with Jet Technologies to ensure that the Chobani branding, look and feel were not impacted.”