AFI Branding launches new Australian-made range

Australia’s largest fabric signage manufacturer, AFI Branding, has launched ArchiFrame, a new Australian-made certified product range for brand and product displays.

ArchiFrame is an aluminium extrusion system that features a range of bespoke finishes - from copper and timber through to industrial black and polished concrete. It features silicone edged fabric skins to display brand graphics and imagery through single, double-sided or illuminated panels.

ArchiFrame uses AFI’s ReFrame system, which was launched to the Australian market in 2008. This new 2021 range offers bespoke powder coated finishes to achieve different aesthetics depending on the display brief.

AFI has a dedicated factory, office and showroom in Carrum Downs, Victoria and offers display solutions to a range of industries including retail, events and exhibitions.

Glenn Watson, managing director of AFI Branding said, “We are excited to be bringing a new product to the market that isn’t a Covid pivot! It is important that our industry keeps moving forward, despite the challenges of 2020. Brand displays need to work harder than ever to get cut through, and we need to be innovating to support that.”

AFI Branding says ArchiFrame “flips traditional fabric display systems on their head” by bringing the frame to the forefront and making it a design feature. With a 50mm deep, 25mm wide visible bespoke frame, ArchiFrame enhances traditional signage displays.

Just like ReFrame, ArchiFrame can be made to any size. It comes in seven finishes including earthy ochre, spotted gum and Tasmanian oak and holds the Australian Made certification.