AFI BRANDING REBRANDS TO IVE

Australia’s largest fabric printing operation, AFI Branding, will rebrand to IVE, two months after the business moved into the new IVE facility in Braeside. It will now be part of Brand Activations.

As part of the rebrand, AFI will form part of a new market offering – Brand Activations. IVE’s Brand Activations will bring together a full-service display, signage and activation offering to the retail, events and exhibition industries.

Brand Activations sees IVE’s Retail Display, AFI and Active Display Group combine to offer the most comprehensive onshore capabilities in Australia, with extensive production facilities across NSW and VIC. AFI and Active Display Group were acquired by IVE in November 2021.

The newly formed Brand Activations offers a full-service design team, large scale print production including wide format and fabric, hardware manufacturing and fabrication, alongside a national installation network. With an end-to-end service offering, it brings unparalleled on-shore production and cost efficiencies to the Australian market.

From idea to execution, Brand Activations will specialise in creating temporary, semi-permanent, and permanent display solutions and physical activations, for a client base of global and Australian brands.

Cliff Brigstocke, production and distribution CEO at IVE, said, “The acquisition of AFI and ADG is aligned with IVE’s growth strategy in the retail, events and exhibition space. Consolidating these complementary services into one offering provides a compelling value proposition, further strengthening IVE’s position as an industry leader in this space.”

AFI Branding was founded in 1992, and over its 30 years has grown to become Australia’s largest fabric printer. Its new location in Victoria’s Braeside, sees it sit alongside many of IVE’s other production and distribution services including print, premiums and merchandising, and integrated logistics.

AFI founder and strategic director, Glenn Watson said of the rebrand, “Becoming part of IVE Group last year has propelled AFI into its next chapter, opening up a host of opportunities for AFI and our clients. The rebrand and integration into IVE allows us to offer a broader range of products and a larger capacity to our clients, not to mention the wider expertise it brings through collaboration with IVE’s teams.”