Avery Dennison launches new media

Avery Dennison Graphics Solutions is launching a new generation of digital print media, whihc it says is designed to create durable inspirations on walls and vehicles, quickly and easily.

The new media are the new Avery Dennison MPI 2904 Easy Apply, and the new Avery Dennison DOL 2960 Gloss and DOL 2980 Matte overlaminates.

The company says MPI 2904 Easy Apply delivers “great value for vibrant and creative applications” with intermediate durability requirements, including outdoor signage, wall murals, indoor and outdoor advertising, floor graphics, and fleet vehicles with flat surfaces or simple curves.

David Newman, senior marketing manager for Graphics Solutions in Asia Pacific, Avery Dennison said, "This launch is the result of our focus on customers’ needs to reduce inventory and maximise application options. The MPI 2904 Easy Apply is a dependable solution for converters, designers and building owners to use for multiple applications quickly and easily."

An early adopter of the new product, Luke Parisella, operations manager, Image Box Group in South Melbourne, said, "Our production teams were able to achieve sharp and smooth printing results with minimal fuss using the Avery Dennison MPI 2904 Easy Apply."

The films have undergone extensive and comprehensive testing and are backed by the company’s long-established Integrated Component System Warranty Program. All of the films announced today are available through the authorised Avery Dennison Graphic Solutions distributors.