AVERY DENNISON TO LAUNCH ECO WRAP

Avery Dennison will unveil what it says is a significant leap in sustainable innovation, SP 1504 Easy Apply RS, a digital print film designed for environmentally conscious vehicle wrapping and corporate branding.

According to the company, this new solution delivers a 53 per cent reduction in greenhouse gas (GHG) emissions compared to its PVC-based counterparts. It is also free from chlorine, phthalates, and other halogens, reducing emissions of volatile organic compounds (VOCs).

The film features Avery Dennison’s proprietary Easy Apply Adhesive, using Air Egress technology to remove air bubbles easily during application for what the company says will be “a hassle-free” installation. 

Avery Dennison says the SP 1504 Easy Apply RS also offers “exceptional printability, producing vibrant and exciting images, enabling installers to deliver outstanding results.”

“In our pursuit of sustainability and performance, the SP 1504 Easy Apply RS matches premium PVC-based equivalents in printing and application. Paired with our Sustainable Laminate DOL 6460, it delivers unparalleled aesthetics and functionality,” says Matthew Francis, senior product manager, Graphics Solutions, Avery Dennison. He adds, “This film also works seamlessly with our PVC Cast laminates, ensuring easy integration into existing workflows for a smooth transition to sustainability.”

Avery Dennison stands behind the SP 1504 Easy Apply RS with the Integrated Components Systems (ICS) Warranty, ensuring it meets the same rigorous standards as incumbent products, reinforcing its commitment to quality and reliability. Notably, this innovative film matches the print quality and durability of leading PVC-based products without any price increase, making it an appealing option for sustainability-focused brands.

Installers and converters can experience the SP 1504 Easy Apply RS firsthand at Visual Impact in Brisbane next month on stand C5, Hall 4, for live product demonstrations, insightful installation tips, and a firsthand look at the film in action. It will be available for sale the following week.