Bloch joins Currie Group as specialist – Sign & Display

Currie Group is bolstering its wide format service expertise with the hiring of industry specialist Alex Bloch to join the company.

Bloch is a service specialist and product manager with 10 years’ experience in the wide format digital printing industry. Before making the move to Australia, he gained his experience in Israel with both HP Scitex and EFI (Matan), where he worked across several technical roles within R&D for the respective organisations.

Since arriving in Australia two years ago, Bloch has been working as a technical specialist for EFI in Australia. Currie Group is now the supplier of EFI to Australia and New Zealand.

Most recently, Bloch has completed his Fiery proServer and XF Expert Certification. He now has the capability to setup and train users on how to extract all the valuable colour toolset features that will optimise their workflow. Fiery XF is a leading digital front-end that drives both EFI and non-EFI printers and cutters.

The company says he brings a wealth of knowledge and experience to an already strong Currie Group ANZ service team. With the addition of the EFI wide format portfolio to Currie Group’s product offering, the ANZ service teams have ramped up their training.

With wide format coverage across each state, his industry knowledge, and the backup of EFI, the company says customers can be assured that they will experience the premium service the market has come to expect from Currie Group.