CACTUS, PRINT EFFECT, ONMEDIA WIN AWARDS

Cactus Imaging, Print Effect and OnMedia have scooped awards in The Outdoor Media Association’s (OMA) second Creative Collection competition for 2022.

Cactus Imaging was the winner in the Big, Bold and Wright category for The Boys Season 3, as well as in the Innovation in Out of Home (OOH) category for the Top Gun 3D campaign; and joint winner for Best Use of Digital for the F1 Melbourne campaign.

Print Effect took out the OOH for Good award & Q2 Grand Prix award for the NAIDOC Week 2022: Get Up! Stand Up! Show Up! campaign, and received an honourable mention in the Big, Bold and Bright category for the Mint to Be campaign.

OnMedia was the winner in the Best Use of Multi-Format category for YSL Beauty Zones.

OMA CEO Charmaine Moldrich said, "This quarter we saw how an effective OOH advertisement can start with a single good idea. This was exemplified in the NAIDOC campaign, Get Up! Stand Up! Show Up!, which won the OOH for Good category and was awarded the Q2 Grand Prix. The OOH for Good category was introduced in 2021 to celebrate effective creative developed for a government body or charity/not for profit campaign.”

One of the judges, George Exikanas, executive manager at IAG said, “3DOOH and the Top Gun work not only captured the essence of the film, but also made great use of the site and the format itself.”

Kirsty Visman, MD at Superdream, said, “It can be a challenge to translate a piece of art into an effective OOH campaign, but the NAIDOC campaign on the side of trams was a perfect canvas. It was beautiful, eye-catching, and helped the joy of the message shine through,” said Kirsty Visman, MD at Superdream.