CAPTIVE TO INSTALL HUNDREDS OF NEW SITES

Captive Vision Outdoor (CVO) is planning to install hundreds of new Out-of-Home assets to host printed media, on the back of two major contract wins for rail companies.

The company has just won a 10-year contract with the Australian Rail Track Corporation (ARTC), which will see it install new road-facing billboard sites for print across regional NSW. The new contract comes shortly after it won a similar 10-year deal with Queensland Rail, which will see 250 new print assets go in at 75 stations across the sunshine state.

Michael Fishwick, CEO of parent company VMG, said, “This new contract gives CVO the opportunity to expand its local area marketing expertise into regional areas, continuing to support businesses of all shapes and sizes, and providing affordable Out-of-Home on an even larger scale.”

The new contract with ARTC includes both new and existing locations across regional NSW. The road-facing billboard sites will provide local, state and national advertising clients coverage of regional NSW from the Victorian border up to northern NSW.

“We’re delighted to have been awarded this coveted contract with ARTC, and to be partnering with them to create Out-of-Home assets in regional NSW. The ARTC operates one of the largest rail networks in the nation, spanning 8500km across five states. To be able to expand our network and creative cost-effective advertising spaces is something we’re excited about,” said Peter Franklin, VMG's head of commercial – OOH.

CVO's latest contract win add to its rail credentials, with the OOH company already working on station platforms across Melbourne, Brisbane and Perth metro rail networks.

The new contracts buck the trend for digital Out-of-Home assets, which has seen digital’s share of the OOH market rise to 62 per cent compared to print’s 38 per cent, a reversal of the situation of five years ago.