Euro Poles innovation on show at Visual Impact

Australian-owned supplier of digitally-printed signage, display systems, fabric and textile solutions, Euro Poles, will show its innovative solutions at the upcoming Visual Impact expo, which runs alongside PacPrint from 28 June to 1 July.

Managing director Peter Wagener says two products in particular will cause a high degree of interest among printers attending the show; the Vario Dispenser range of hand sanitiser stands, and the Quick Frame Lightbox, which provides illuminated displays using vibrant printed textiles.

Like many companies which have successfully navigated the past couple of years, Euro Poles has innovated to meet changing market requirements, and its new Vario Dispenser range of hand sanitiser stands is set to create plenty of interest, with hygiene solutions set to be a fixture in retail, commercial and hospitality environments for years to come.

The Vario Dispenser features the same click and connect frame which will be familiar to those who have previously investigated displays like the Vario banners, media walls, gates and arches, which have taken centre stage at previous shows.

“The frame is covered by a stretch fabric sleeve, or sock, which zips down tightly to the frame to create a neat and seamless finish,” Wagener explains. “Magnets integrated into the framework allow the sanitiser dispenser to attach to the display without ugly brackets or shelves, so the bottle seems to float against the printed textile backdrop.”

Another key feature of the Euro Poles show will be the Quick Frame Lightbox, which relies on a similarly simple system to provide impressive illuminated displays using vibrant printed textiles.

“The Quick Frame Lightbox, like all the Vario products, features an easy-to-assemble framework which, in this instance, features integrated LED modules on the inside of the frame,” Wagener explains.

“Printed stretch fabric panels, which feature a silicone edge strip, can be attached to both sides of the frame, slipping easily into channels that hold the graphics firmly to provide a neat, tight finish. This makes it easy to install, remove or swap out graphics quickly and easily, with no tools or training.”

The edges of the frames are magnetised, so units can be easily joined together to create walls of illuminated panels in virtually any size, with the narrow edge profile providing almost seamless images. “You can even add a sanitiser dispenser to the panels if you like,” Wagener adds.

This concept – the ability to mix and match elements from the Vario system to create customised solutions for virtually any application, is what makes the system so versatile – and so popular, he says – and that’s where both end customers and print service providers can benefit.

“In an increasingly diverse market, it’s important for businesses to be able to respond to a wide variety of customer demands – and we understand just how varied those can be when you start talking about signage, expos and retail point of sale, to name just a few areas,” he acknowledges.

“By partnering with Euro Poles, print businesses can access our comprehensive digital printing resources and advanced display systems to offer their customers a full range of textile signage and display solutions, building potential new revenue streams for their business without the need to manufacture every product in house,” he says.

“We know the market and are equipped to meet even the most demanding customer requirements – and we’re looking forward to showing both direct customers and our fellow print service providers just how far this exciting area of our industry has come.”

Visual Impact will co-locate with PacPrint 2021 and the Label & Packaging Expo at the Melbourne Convention & Exhibition Centre from 28 June to 1 July this year. Go to www.pacprint.com.au for more information.

To find out more about Euro Poles’ extensive product range, go to www.europoles.com.au