FESPA TO RUN PERSONALISATION EXPERIENCE

Global wide format show Fespa is ramping up its pre-show promotions, launching a new Personalisation Experience event at the next expo, and heralding the return of its Sustainability Spotlight, World Wrap Masters, and the Awards.

The Personalisation Experience will take place during Fespa 2023 – slated for Munich 23-26 May – with the organiser saying it will offer an experiential showcase of products and solutions for personalisation.

Fespa says its Global Print Expo will offer visitors a “wealth of product innovations” for digital, screen and textile printing and signage, with more than 330 exhibitors already contracted for the show. Brother, Efka, Hanglory, Mimaki and Surfex Coverings are confirmed as sponsors.

The multi-day Personalisation Experience conference will include individual content streams dedicated to personalised loyalty marketing, sportswear and fashion customisation, bespoke interiors, and personalised packaging, featuring 50 expert speakers.

Fespa says print service providers and fulfilment houses wanting to put personalisation at the heart of their service offering will gain valuable practical knowledge and insight from participating. Tickets are priced at 375 euros.

The whole experience is primarily designed for brand owners, retailers, marketers, agencies, and membership and loyalty organisations seeking to enhance or differentiate their offering with personalisation and customisation.

Duncan MacOwan, FESPA’s head of marketing & events explains: “Personalisation has been a hot topic within our community for some time. Forward-thinking print businesses have seen the opportunity for individualisation that came with the shift to digital production, though many have yet to fully embrace it. Now we’ve reached a tipping point where the creative and technical capability is matched by widespread and immediate demand.

He continues: “Consumers everywhere want experiences that are personalised, instant, and augmented. Brands that embrace personalisation are sharpening their competitive edge, creating value and increasing market share. With the launch of Personalisation Experience, we want to help delegates grasp the commercial value of personalisation by hearing actual business cases and seeing real-time customisation in action. By de-mystifying personalisation and demonstrating what’s possible, we can turn bright ideas into profitable reality.”

FESPA’s popular Printeriors interior décor feature will now be incorporated within the Personalisation Experience, showcasing a variety of individualised interior spaces curated by FESPA textile ambassador Debbie McKeegan. Delegates will have the chance to go through the process of defining, ordering, and collecting personalised items from participating sponsors within the exhibition.

The Sustainability Spotlight showcase will return to the 2023 event for its second year, again offering visitors a chance to learn more about how to improve their environmental performance and credentials at a time of increasing urgency around sustainability.

FESPA Global Print Expo will also host the FESPA Awards 2023, with a gallery of shortlisted entries from printers worldwide accessible to visitors for the first time since 2020. Award submissions close on 25 January.

World Wrap Masters will also return, offering visitors the chance to see European vehicle wrappers compete for the title of World Wrap Master Europe 2023, followed by the show-down of the seven regional competition winners in the World Wrap Masters final. In addition, the event will offer live demonstrations from industry experts.

On the evening of Thursday 25 May, Fespa will once again host a party at Pasha Night Club in the heart of Munich. More information on the event and tickets will be shared closer to the show.

The Fespa Global Print Expo and European Sign Expo websites are now live at http://www.fespaglobalprintexpo.com and http://www.europeansignexpo.com, providing practical information for exhibitors and visitors. A dedicated Personalisation Experience site is live at www.personalisationexperience.com. Online visitor registration for all events will open in February.

Entry to Fespa Global Print Expo and European Sign Expo costs 80 euros, giving access across all four days to both events, as well as to the Personalisation Experience show floor. Discount codes for pre-registrations are advertised through media partners and on FESPA’s social media channels until 22May.

“Helping our global community to build profitable, sustainable businesses is at the heart of Fespa’s mission”, explains head of Fespa Global Print Expo, Michael Ryan. “The businesses that have come through the pandemic have already learned the importance of agility and flexibility. Now, they’re facing a new set of challenges and need to explore different avenues for profitable growth. That’s why our 2023 event campaign leads with ‘New Perspectives’. We’re inviting printers and sign-makers to come with open minds, ready to look at problems from different angles and challenge established perceptions to unlock growth opportunities.”