GSP PRINTS 2022 BEST OUTDOOR POSTER

GSP's printing of Subway’s Beyond Big campaign is the Outdoor Media Association’s (OMA) Grand Prix winner for the 2022 Creative Collection competition.

The judges were unanimous in their decision that the consistent message and range of different Out of Home (OOH) advertising formats used in the campaign showcased outstanding creativity. The Beyond Big campaign captured the attention of both the public and the judges, with its big, bold and bright imagery that could not be missed.

The Grand Prix winner was chosen from 22 different campaigns, all of which had won the quarterly Creative Collection competition. In total, 125 campaigns were submitted for judging in 2022.

OMA CEO Charmaine Moldrich said, “Location and context are some of OOH’s biggest opportunities. Beyond Big is a perfect example of what happens when the campaign creative takes the surrounding environment into consideration – the results can be spectacular.”

Based in Prestons, NSW, GSP is now owned by outdoor giant JC Dcauax, and is celebrating 50 years of delivering Out-of-Home campaigns. It produces nearly 6,000 billboards and 200,000 street furniture prints annually.