HP LAUNCHES ENTRY LEVEL LATEX

HP Australia has launched the new HP Latex 630 printer series, completing its Latex range, and making white ink technology available to print businesses of all sizes.

 

According to HP, the HP Latex 630-series, as with the rest of HP’s Latex portfolio, allows firms to offer “more sustainable printing services”, using water-based latex inks that give off “negligible” chemicals or odours.

There are four printers in the range; the HP Latex 630 and HP Latex 630 W – the latter with white ink functionality; and the HP Latex 630 and 630 W Print & Cut – giving customers the option of upgrading to a dual-device solution, with print and cut functionality. Print speed is 14sqm an hour. All white print modes are available at different white ink densities to get different levels of opacity, including spot, underflood, overflood, and three-layer – up to 260 per cent white ink density.

The printers come with UL Ecologo and Epeat environmental certifications, and carton-based cartridges that reduce plastic by using 100 per cent recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process – including post-consumer beverage bottles.

“The new HP Latex 630-series packs our leading latex features, such as white ink, into a more compact and affordable form factor – allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins,” said Craig Hardman, ANZ Large Format country manager. “Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.”

HP also continues to innovate with new services and solutions with the new cloud-based HP Print OS functions, which gives users the ability process and monitor jobs virtually from anywhere.

As part of a continued focus on helping PSPs improve productivity and grow their business, HP has also launched HP PrintOS Design & eCommerce – which it says is an intuitive web-to-print solution that saves valuable time with simplified print application design capabilities, efficient production paths, and step-by-step guidance on how PSPs can integrate it with an existing e-commerce store.

“We spend a lot of time listening to print providers about what they need to grow, and one key area was evolving their e-commerce capabilities and better connecting the front and back-ends of their business,” added Hardman. “HP Print OS Design & eCommerce is our response, giving PSPs a quick and easy way to enhance their online shop, as well as new ways to process orders and automate jobs.”

The Design & eCommerce solution will be made available in select countries within HP’s PrintOS suite to subscribers of the HP Professional Print Service Plan (PPSP) ‘Plus’ tier, making the PPSP offering more appealing to small and medium sized PSPs. HP’s Professional Print Service Plans are designed to enable business agility, maximise uptime, and to provide learning opportunities and support.