Label Concepts orders Dimense print emboss

Celebrating 30 years in business, Label Concepts has embarked on a new journey, into 3D wallpaper, ordering the Dimense one-pass print and emboss technology.

Mark McEwan director of Label Concepts said, “I'm proud to have just purchased the Dimense printer from Abe Weiszberger – this printer is a total game changer, and I look forward to my team developing the interiors market in the years ahead.”

According to Abe Weiszberger, CEO of Stick-on-Signs, which imports the European manufactured Dimense into the country, the Dimense range of printers is “unlike anything ever seen before” in Australia. Weiszberger said, “Never has digital printing been this exciting – and never has there been so much opportunity to offer our customers a product which really stands out from the crowd.”

The Dimense prints and embosses in one pass, thanks to an inkjet engine and a calendar press in the same machine. It prints at 20sqm an hour on a 1.6m roll, with an emboss of up to 1.5mm. Weiszberger said, “The pioneering technology of Dimense prints and embosses in a single step. That means structure and motif are perfectly matched."

Typical applications include home and office decor, point of sale and signage material. Finishing choices include matte, allowing use of the brightest colours, gold which Weiszberger describes as a "see it to believe it" media finish, pearlescent to add the wow factor to any print, chameleon for advertising, packaging, and interior decors, media plus for an enhanced embossing effect, up to 1.5mm, and silver for wherever a metallic finish is required.

Weiszberger says, “Most importantly, the Dimense System is totally green. The inks used are water-based latex, the process is PVC and plasticiser free, and all products and ingredients used in the process are non-toxic and certified harmless with the eco-Institut-Label in Europe."

According to Weiszberger anyone who can operate a simple wide format printer can operate the Dimense.