PRINTERS UP FOR OUTDOOR AWARDS
Jobs by ADS, Cactus Imaging and Omnigraphics are in the running for the inaugural Outdoor Media Association Awards, with work by all three nominated as finalists.
ADS is nominated in the Best Classic (print) Campaign for its Black Friday job for Kitchen Warehouse, with Omnigraphics nominated in the same category for its Telstra print. Cactus Imaging is a finalist in the Best Innovation or Sustainability Campaign, for its Fall Guy – Death-Defying Live Action Billboard for Universal Studios.
The OMA Creative Awards, celebrating outstanding creativity across six categories, are judged by a panel of senior creatives, marketers, media leaders and industry experts. OMA said the inaugural awards drew a remarkable number of entries, far exceeding expectations.
Elizabeth McIntyre, CEO of the OMA, said: “The response to the first-ever OMA Creative Awards has been outstanding – the volume of entries was far greater than we anticipated, which is a clear signal of the strength and vibrancy of Out of Home in Australia. The diversity and quality of the submissions from creative and media agencies, our members and marketers alike are a testament to the powerful role outdoor plays across the advertising ecosystem.”
The winners will be announced at an exclusive French-themed lunch for finalists, judges and media at the Sofitel Sydney Wentworth on Friday. The event will also reveal the prestigious Grand Prix-winning campaign, with the lead creative team awarded a trip to the Cannes Lions Festival of Creativity in June.
