Spicer wins the outdoor innovation award

Nigel Spicer, co-owner of display print business Cactus Imaging, took out the Excellence in Innovation Award at last night’s Outdoor Media Association industry event.

The award was given for the work Spicer has done over the past six years, driving the developing Smartskin, the environmentally-friendly recyclable billboard media.

Spicer said, “The award is tremendously satisfying, and recognition of the work the whole company has put into developing Smartskin. It is a huge step forward for the industry.”

Once it has finished its time on the billboard Smartskin is recycled into fenceposts, garden equipment, bollards and the like, saving it from going into landfill. Cactus not only developed the material, but had to come up with a new recyclable edge strip

Cactus Imaging has patented Smartskin and has now made it available to the wider industry. Spicer says, “The goal is to have it used for every billboard site.” At present Smartskin is ideal for single or double rotations, development n longer term durability is continuing.

The Outdoor Media Association Awards ceremony celebrating the dedicated and talented individuals who contribute to the Out of Home (OOH) industry.

The refreshed, new annual awards programme offers more opportunities to recognise the depth and breadth of outdoor talent including state awards. OMA CEO, Charmaine Moldrich, said, “The refreshed awards programme acknowledges both the maturity of the industry, as well as the boost in OMA membership which has seen 13 companies join in the last 15 months.