Spicers acquires Rojo Pacific in wide-format move

Spicers is beefing up its wide-format division with the acquisition of independent merchant Rojo Pacific and will continue to run the business as a stand-alone brand.

 

Established 18 years ago, Rojo Pacific operates nationally from its warehouse in Victoria, which will be retained by Spicers. Rojo owner John Wright will join Spicers as a national product manager. Rojo supplies both standard and more exotic media for the sign, display, and industrial fabrics markets.

David Martin, managing director of Spicers, said: “We are delighted to welcome Rojo Pacific into the Spicers team. The company has an excellent range of product, and a deeply knowledgeable team, both of which will now be available to benefit all Spicers customers.”

Rojo officially becomes part of Spicers on Monday. John Wright said: “Rojo has developed an extensive portfolio of media that works for local printers. Now being part of the Spicers business means our solutions and services will be able to significantly upscale.”

David Rowland, general manager, Sign & Display at Spicers, said, "I am excited to work alongside John and his Rojo Team in supporting his strong and growing business. This, along with our already solid Spicers sign anddDisplay business, allows for continued success for our suppliers, staff and customers alike."

Spicers has been on a path of diversification for a decade, formerly just a commercial paper merchant it now operates in the commercial, packaging, labels, and sign and display markets. Also, through its acquisition of Direct Paper in March, Spicers is in food services – fast food packaging.

David Martin said: “Spicers has been tracking Rojo for some time. Our strategy of growth through diversification will continue.”