Kornit to connect brands direct with printers

Digital direct-to-garment systems manufacturer Kornit is establishing a new global business line dedicated to digital on-demand production management, that will see it connect brands directly to print businesses using Kornit.

Ashley Playford Brown, country manager for Kornit in ANZ said, “Brands do not want to manufacture, but they do want JIT production which can guarantee standards wherever that printing takes place, whether in Brisbane, Buenos Aries or Birmingham. By connecting brands directly to our customers Kornit will meet the needs of global players.”

The company says the inflection point in the textile industry and the massive shift to e-commerce continues to accelerate the need to digitally transform the supply chain and adopt on-demand sustainable textile production. The newly formed business line will focus on enabling brands, retailers, and marketplaces to realise the benefits of digitisation, by connecting to the most suitable on-demand production and logistics operations, while ensuring consistency, quality and brand integrity.

The new business line will use the Custom Gateway cloud technology Kornit has just acquired, and be headed by long-time Kornit exec and former CFO Guy Avidan. He said, “This new business line will play an integral part in Kornit’s evolution as the leader in digital transformation of the textile industry.”

Ronen Samuel, Kornit Digital’s CEO, said, “Interest in adopting our cloud workflow platform and network for on-demand sustainable production is extremely strong. We believe there is a huge opportunity here for Kornit to build a significant incremental business and leverage the success of the Custom Gateway acquisition, which serves as the foundation for this strategic initiative.