VISUAL IMPACT SET TO OPEN NEXT WEEK

Australia’s biggest print trade show of the year, Visual Impact Sydney, is set to open next week, with more than 90 exhibitors, mainly from the sign and display sector, set to show their wares.

Print businesses keen to keep up with the latest in print, sign, display, wide-format, engraving, and textile printing, are able to register for the show in advance by clicking here.

Many of the industry’s leading names have confirmed their attendance, including Platinum Sponsor Roland DG, and Gold Sponsors Epson, Euro Poles, HP, Pozitive, Spicers, Starleaton and Trotec, all of whom have significant stands.

The show will be the first Visual Impact Expo in Sydney since before the pandemic, with Sydneysiders and visitors from across the State and around the country keen to see the latest developments at the expo, which will run at the Sydney Showground, Sydney Olympic Park, from 3-5 May.

“The show theme, ‘Envision Your Success’, is apt for a post-pandemic market, with businesses still grappling with how to meet the changes wrought across the sector over the past four years,” says Sarah Moore, business development manager for Visual Connections, which owns and organises the show.

“We saw at PacPrint in Melbourne that businesses are now firmly looking forward and are keen to invest in their future success – they came to Melbourne with their wallets in hand to see and compare potential business solutions, talk to the experts and take advantage of show deals. Now, we’re offering the same opportunity in Sydney.”

Also confirmed are Alfex Laser, Celmac, CMYKhub, Dongguan Thunderlaser, Elizabeth Machines, Hexis, Impression Technology, Mimaki, Mutoh, Multicam, Paper Handling Equipment, Signage Accessories Suppliers, Smartech, Spicers, Stick on Signs, and Sublimation Systems.

“Exhibitors are keen to reconnect with the market in Sydney,” reports Visual Connections Events Manager, Charly Blades, “and with innovation always running fast in this sector, there’s sure to be plenty of interest even for those who attended PacPrint.

“Already, a number of exhibitors have indicated they will have new releases at VI Sydney, including some exciting innovations which didn’t arrive for the Melbourne show but are now landed and ready to go for VI.”

An extensive seminar programme runs across all three days, click here for the details.

Visual Impact Sydney is also set to feature a Photo & Fine Art expo, showcasing the growing opportunities in digital wide-format inkjet print for the reproduction of photographic and art reproduction on a wide range of materials.

The demand for museum-quality work is growing at something like 8 per cent a year according to some sources, with top-level printers used to reproduce images on everything from specialist papers, to canvas and other media.

This growth in interest, coupled with the increasing sophistication and capabilities of wide-format inkjet printers, is tempting many businesses in the print, sign and display market to move into this high-value market.