Print21 magazine: Print in a digital outdoor world

With a 40-year career in the outdoor industry, the last 30 as CEO of oOh! Media, Brendon Cook knows more about out-of-home than almost anyone. Print21 editor Wayne Robinson asked him whether print has a future in the $1bn and growing sector.

In a rapidly changing media environment with fragmenting channels and changing consumer habits, out of home media proponents, of whom oOh!media CEO Brendon Cook is among the leaders, say it offers unrivalled and ongoing benefits to brands in terms of its ability to capture large numbers of relevant eyeballs. Read more in Print21 magazine.